Mission-Driven Marketing
Tips to help you create faith-based, genuinely Catholic content that is backed by research and data to ensure you are good stewards of your investment.
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Tips to help you create faith-based, genuinely Catholic content that is backed by research and data to ensure you are good stewards of your investment.
So you’ve got ideas. But how do you get others on board, then manage the project on top of all your other tasks?
You can’t just play a video at Mass… so here is how you share your outreach video to guarantee that people will actually see it. (HINT: It’s inexpensive, or free!)
Here is a roadmap for both planning and promoting your first videos so that you are using this tool in the most efficient and effective way possible.
Hiring a professional video company to create weekly videos for you would be nice, right? But your Catholic ministry doesn't have the budget.
Want to know how successful Catholic schools engage with students and parents on social media?
As a Catholic communicator, you’re wearing a LOT of hats. But did you know that, even though you have zero time, you can still create impactful, mission driven videos?
As I was interviewed on a business podcast, I was once blatantly asked, how do you reconcile being a Catholic, with all the preachings of humility and self-abasement, with your job as a marketer?
No one on the outside understands your Catholic organization like you do. So when it comes time to hire a video crew to help you craft a video about your organization, you are understandably a little hesitant.
Want to know the secrets behind how Cathedral High School's videos consistently outperform all other social posts?
You know that video would help your organization, but the thought of one more project, the hours, the thinking, and the email chains associated with it, is just too daunting. No, the solution isn’t having more staff.
Your marketing budget is only so big (or nonexistant), and video seems like an investment that you just can’t make, or that certainly won’t get approved.
On top of being a big investment, your video is destined to become the very face of your Catholic organization, perhaps for years to come. Of course you need to trust your videographer.
The most time-consuming part of video production is not the shoot and it’s not even the editing. It’s communication.
How do you craft a video that inspires viewers to action? Follow the example of the gospel writers - Matthew, Mark, Luke and John.