Tribute to Paul Weaver of Best-One Tire

…rs. In those decades he proved himself to be an invaluable partner to BestOne Tire, one of the nation’s largest independent distributors, as well as a life-changing inspiration for countless coworkers and employees. As he prepared to retire, his company decided to honor him with a surprise tribute video, interviewing him (without his knowledge of the true motive) and a dozen others who have worked with him. The video premiered on the big screen i…

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Best-One Fall Seminar

…he owners/operators of one of the nation’s largest tire distributors, BestOne Tire, gather for their annual fall seminar with the goal of learning from each other and defining themselves as leaders in the business. But it’s not all meetings and talks – this group knows how to have fun. They take over the French Lick Resort with a Western night, golfing, go-carting, wine tasting, clay shooting, and a whole lot of food. This video was a collaborati…

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The Best Thing About Being a Video Producer

…gh in the interest of looking back on 2018 and looking ahead to 2019.  #TheBest: I get to help people share their story. That is the best part of my job, hands-down. First, I get to be a sponge and learn so many cool things about people, occupations, passions, and about life. Then, like a gemcutter, I get to refine these ideas into their clearest form. Then, I get to share it with the world, often surprising and delighting my subject by revealing…

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The Best Ways to Add Photos to a Video

…. The Ken Burns Effect is relatively easy and often overused, so audiences tire of it very quickly. If your project relies on photos to tell the story, it’s worth the investment to use parallax instead. Katie Rutter is the executive producer of Thing in a Pot Productions. She has received multiple awards for her videos and the overall quality of her work, including being honored as Video Producer of the Year in 2018 by the Catholic Press Associati…

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Why I Won Video Producer of the Year

…their job. But if you are planning a video, look to the wisdom set down by one of my favorite PBS shows: “What’s the story, Wishbone?” Katie Rutter is the executive producer of Thing in a Pot Productions. She has received multiple awards for her videos and the overall quality of her work, including being honored as Video Producer of the Year in 2018 by the Catholic Press Association. Subscribe to our newsletter to receive our video Pro Tips in you…

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How to Give Your Event Videographer an Advantage

…ise to keep it secret). Videographers constantly make judgements about the best place to be standing, where to point the camera, and even when to start rolling. If you don’t tell me when, and where, something will occur, I might not even see it happen until it is too late to catch on film. But, if you tell me everything, I can catch the surprise from the best angle and even permanently capture the shocked/surprised/pleased looks on all the faces a…

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Why Social Media Videos Should Be Square

…ime) and other social media channels, we create two versions of your video–one that is square and one that is landscape–so that you can get the best results wherever your video is seen. Katie Rutter is the executive producer of Thing in a Pot Productions. She has received multiple awards for her videos and the overall quality of her work, including being honored as Video Producer of the Year in 2018 by the Catholic Press Association. Subscribe to…

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How Long a Video Interview Should Be

…#ProTip: 2-minute videos evolve from 30-minute interviews. In reality, the best two-minute videos actually evolve from interviews that last between 30 minutes to an hour. That gives the interviewee enough time to get excited and share the story behind their work. Then, we can select the very best portions and create a video that captures not only the facts, but also the energy and passion of the individual. Katie Rutter is the executive producer o…

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Video Showcases the Overlooked

…an uncanny way of revealing the hidden and overlooked. A small mom-and-pop tire store is suddenly noticed and overwhelmed by customers after they are featured in a news report. Consumers finally understand how to use a product after watching a tutorial video. No one has ever heard of an amateur singer until a friend posts a video that goes viral. Capturing, revealing – It’s just what video does. So, do you have anything that needs noticed? Let’s g…

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Why Trust is So Important in Video Production

…won’t be able to explain all the actions that I’m taking, but I have their best interest in my mind.  #ProTip: Find a videographer that you trust. If possible, try to meet your video producer before you commit to the project. Ask about their experience, their ideas and their style. Make sure you feel that you can trust them with the huge investment that will become your video. Then trust them to make decisions that will make your project great.  K…

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Interview vs. Teleprompter – Strengths and Weaknesses

…ons put forth by the video producer, then the video editor will select the best segments of the interview to be included. For a teleprompter, the on-camera subject reads a prewritten script which is reflected in front of the camera lens while the camera is rolling, then the resulting video will include exactly what was scripted. Whether your video uses interviews or a teleprompter largely depends on the feel and style that you want to convey. #Pro…

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How to Avoid Hiring a Sub-Par Videographer

…ip: Ask the videographer for work samples. Seeing what a videographer has done in the past is the best way to predict what they will do in the future. They will likely use the same technique and equipment, which will determine the quality of the new video. Beyond the technical, each videographer has an artistic style, and their past work can help you see if that style matches your vision. You can even use those previous videos to help you convey y…

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How to Get More Views on Facebook

…sure was certainly unexpected – we created this video on-the-fly with barebones equipment and no planning. So why did it get so popular? Here’s a shocking statistic: Of the 15,372 views, only 427 began after someone clicked on the video. That means that 97% of our views started when our video autoplayed in the Facebook newsfeed.  In other Pro Tips, I’ve spoken of the importance of uploading video natively — Don’t just share a YouTube link, use the…

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When One is Better Than Two

…here is one rare exception, but in most cases, no definitely not. #ProTip: One-on-one interviews are (almost always) best. When you put two people in an interview together, it is very common for one person to distract the audience – they might be checking their nails or looking off into the distance while the other is talking. It’s normal, unconscious behavior, but the audience cannot help but stare and completely miss the information being spoken…

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Why Use GIFs in Your Email Campaigns

…can’t embed a video into an email because the file is simply too big. The best we marketers can do is to include a still picture with a play button and hope that our readers will click to be taken to the web page where they can watch the video. But GIFs are game-changers. #ProTip: GIFs make video compatible with email marketing. GIF is actually a photo format – it’s tiny in size and your computer reads it as it would read a still image. But the w…

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How to Spread Excitement to Your Audience

I got really excited about a pen. Honest, I’m not crazy. One of my client wanted a video promoting a web store that he had designed for pens and other promotional products. As we talked through the best way to create his video, I was amazed at how much easier the web store would make other people’s lives, and how much good it would do. I got excited about his product, and so did he. His video wound up being dynamite, because we ultimately commun…

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My Advice for the Camera-Shy

…ng on camera is NOT natural. TV stars make it look easy because they have done it thousands of times. But for the average person, it is a struggle. #ProTip: It is the producer’s job to make you look good. Secondly, be aware that it is the producer’s job — NOT yours — to make you feel comfortable and look your best. The producer should never abandon you; they should coach you through it and check the monitor to make sure your delivery (and your hai…

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Rodney’s Journey

…e direction it should, and by the end of the production poor Rodney was so tired he could only make right turns. Originally scheduled to shoot for just one day, all production screeched to a halt when Rodney actually did tumble and lose one of his upper wheels in the river. There was no back-up Rodney, and the missing wheel was too obvious to continue shooting. For days I waded in that creek, looking and praying to find the lost wheel. Finally, it…

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Quality Time With Nuns

UPDATE: This video WON first place for “Best Multimedia Package Series” as part of the “U.S. Catholic Schools Series” at the 2019 Catholic Press Awards. Experience the full video, article and photo series here: https://cnstopstories.com/tag/u-s-catholic-schools-series/ https://youtu.be/QQwM83essh8 Preserving a legacy requires creative thinking. Although nuns founded their school and kept it running for over 150 years, the students at the Oldenbu…

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Services

…work with you to develop a video that can be written, filmed and edited by one producer, maximizing the quality and minimizing the expenses. What’s more, non-profit groups receive an automatic discount. No money at all? Here are some thrifty solutions. Secure a sponsorship: If you are a non-profit, you can ask a business to fund the video for you. We will include both logos in video and give copies to both groups to share and promote. Your message…

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